Goodfynd
Graphic Design / UI Design / UX Design
2022 - 2025
Challenge
As a start-up point-of-sale platform for food trucks and mobile vendors, Goodfynd needed a broad range of digital and print assets to support its growing brand and user base. The challenge was to create a cohesive visual system that could simplify complex operational tasks for vendors while also making it easy for food lovers and event organizers to discover, order from, and connect with food trucks.
Deliverables
Assets included were logos, business cards, stickers, one page promotional flyers, look books, pitch decks, large format promotional banners, social media marketing materials, a marketing website, and a vendor dashboard.
B2B Marketing Website
The Goodfynd team was redesigning their B2B marketing website, and while they had put together robust new copy, the UI solutions they chose felt off-brand and clunky. I was brought in to re-work the UI to better represent the brand, and make the dense amount of content easier to consume. Some highlights include a rotating text field in the headline to appeal to more than just food trucks, imagery that updates as you scroll through the top-level functionality, and incorporating images and mock-ups of the software so users could see the functionality.
Business Cards, Stickers & Specialized Logos
Email & Social Media Ads
Presentation Deck Templates
Flyers & Information Sheets
