Rosie Soul
Branding / Graphic Design / Logo Design / Photography
2025
Challenge
Rosie Soul is a local cover band known for years as Rosie Soul and the Rock N’ Roll Cowboys. After a brief hiatus and member changes, they were seeking to re-brand themselves as Rosie Soul Presents: Stand Up & Shout - A Tribute to the Greatest Rock Songs in History. Their wish was to shed the cowboy theme, and reveal a new logo and imagery that conveyed a sense of power, rebellion, and an unmistakable sense of energy and intensity.
Deliverables
New logo, simple and easily editable event banners, photography, and t-shirt design.
Research
The band provided an image for inspiration of a woman surrounded by her band with clouds and light, so we used this as a starting point for our mood-board, and gathered a collection of some of the most recognized rock band logos as well as images that we felt evoked power and energy. This allowed us to get an idea of what type of photos we wanted to capture, including how we could use light and expressions to help convey power and fury.
Design
Of all our research on band logos, Metallica’s logo stood out the most and helped guide the overall direction for the logo design. The letters in their logo are stretched out, tall and reaching- which felt like it lended itself to the words “stand up and shout.” In addition, the letters lean, creating an almost 3-D effect that give the illusion of grand and powerful. For our design, we decided to “stand up” the part of the logo that reads “stand up” and lean/stretch the word “shout” so that it appears to echo out and come for you. The stretch also allowed space for the remaining words in the name. The devil horns on the word “shout” are a small tribute to their original band, in which the singer was known for wearing devil horns during shows.
