Blue Eden
Branding / Photography
2021
Challenge
Blue Eden, a blueberry farm and maker of 100% natural soaps and oils, wanted to bring its handcrafted soaps to high-end spas across the East Coast. They needed a refreshed label design that communicated the brand’s natural, clean, and vintage farmhouse charm, while feeling elevated enough to appeal to spas. Prior to the label refresh we were tasked with creating product imagery that would support the brand across marketing and sales materials.
Deliverables
Label, product photography.
Design
The design for the soap label needed to feel clean and elevated. As a restrained color palette creates a more sophisticated feel, we started with a clean foundation of white, and incorporated a misty blue for the primary accent. Inspired by natural elements such as the sky and water, the blue also draws on the calming associations commonly connected with spas and skincare. Botanical illustrations were incorporated for a nature-inspired quality, and helped to reflect the natural ingredients used in the soaps.
Photography
For the Blue Eden photoshoot we wanted to showcase the products while highlighting the natural ingredients at the heart of the brand. Ingredients used within the products were incorporated into the styling, paired with organic elements like wood and plants to create depth and visual interest. Shooting with natural early morning sunlight reinforced the brands authenticity, connection to nature, and the handmade quality of the products.
